We’re gonna start up sturdy by talking concerning cross-promotion in today’s day and age everybody and everything is searching for your attention there are individuals on YouTube on Facebook on Instagram on Twitter and it appears like simply everything from all angles everybody from all angles is simply attempting to grab onto you and pull you in to undertake to induce you to observe one thing participate in one thing or obtain one thing one among those attention-grabbing techniques is termed cross promotion cross promotion is once 2 businesses joined forces and permit one another exposure to every other’s audiences cross promotion is all over once you head to the movie and you get an oversized coke and you get a side of popcorn after you visit a quick food restaurant their specials there all the time even once you’re looking on Amazon checking out that excellent festival gift and you see a bunch of recommended things listed on the sidebar even once you are on Facebook and you are scrolling down your newsfeed and you see an entire bunch of like ads all those are samples of cross-promotion you see it.
everywhere regardless of the scale or scope of your company you’ll still have the benefit of cross-promotion you do not have to be compelled to be an enormous large like Amazon, Coca Cola or something like that so as to form your promotions engaging an honest example is there was a native cluster of filmmakers who were determined to form a film and so as to form a film you would like cash so as to induce that money they said hey “ we’re gonna partner with these native businesses these native restaurants they are gonna sponsor us and successively we’re progressing to do provide aways and stuff like that they’d give out like deals or tickets or something like that product “ filmmakers got their film funded. that film project they are running across promotions with alternative local businesses around them thus do you need or wish to cross-promote that is the question and it all depends on the variety of things it depends on. if you wish to grow your shopper base or if you wish to grow your promoting if you wish to enhance your promoting what will cross promotion appear as if you quite touched on this earlier however it will be stuff like name dropping, for example, the records company joined forces and began to cross promoting with a business firm and that we were creating a video and that we said oh and special due to the somebody thus a house for serving to us out with this and this you recognize name dropping and turning that is serving to us out another example that is quite just like name dropping is joint printing so like once you are printing like materials and stuff like that banner signs Flyers that form of factor you may embody each your logos on that to mention that these 2 firms contributed to doing to creating this product or putting in this event or providing this service and last however not least is special offers and this can be what we touched on earlier, for example, a neighborhood building needs to collaborate with a work like that and they say hey if you purchase this thing from our restaurant then we’ll hook you up with sort of a free loaf of bread from the work it is a very straightforward example however it proves our point and if you are doing commit to cross-promote one advantage of its pooling of resources.
let’s say you want to set up a big event or manufacture a big product both of you both of the companies that are in the cross promotion deal will be able to pull your resources or funds into making this event or product happen and therefore once it does happen both of your audience’s will benefit from it and both your audience’s will get exposure to each other and to both of your businesses online cross promotion is something that you probably see every day if you have social media it’s you know boosting tweets boosting Facebook posts liking commenting sharing posting links on your wall messaging your friends all that stuff is part of cross promotion on the online level partners will like share or comment on each other’s posts or even do content creation which is something that I’m actually doing right now so you’ve decided that you want to start cross promoting but where do you start now like how do you how do you how do you start doing that well the first step is you want to look at your own company look at your own goods and services and start researching similar markets in fact look for partners who share similar values and ethics as you and then when you found a handful of companies that share your values your ethics and are similar enough to your goods and services that cross-motion have work then that’s when you start crafting a pitch and while you’re crafting your pitch make sure you highlight what the two of you can do for each other it’s like a mutual relationship it’s it’s all happy you make each other happy you guys both benefit from it it’s beautiful it’s the beginning of a beautiful friendship and also just like we discussed in the meetings video planning is important it’s vital to success so make sure you have a plan make sure you have a pitch to make sure you’ve done your research and then you can approach your potential cross promoters and work out a deal and start cross promoting.