branding versus marketing what’s the difference? Today we’re gonna discuss both branding and marketing and why it matters for your business if you’re new here subscribe to a newsletter for updates. We here to help you create build and share what you’re passionate about. So how do we define branding? Branding is the creating communicating and positioning of the personality of your business.
How do we define marketing? Marketing is selling and promoting your brand. So which one do you need? the answer is both branding and marketing work together.
If you’re finding that your marketing efforts aren’t delivering the results that you desire there’s a good chance that you’ve jumped ahead to the selling and promoting without doing a proper process for developing the actual personality of your brand. So if you have an underdeveloped brand then really it’s like you’ve got this megaphone and you’re spreading out this announcement to people but you’re not really sure who you are and what you’re saying so it’s gonna fall short.
It’s either gonna attract the wrong crowd of people isn’t really going to understand what you’re saying but you’re really not gonna serve yourself very well. On the other hand if you’ve really done your homework and done the work of branding you know who you are you’ve really put that time into creating and communicating and positioning yourself, your brand story and your values but you haven’t done any work to really promote or sell yourself then nobody’s gonna know that you exist. So you can be this wonderful and you can have this audience that really wants what you’re selling but there you’re never gonna meet or know each other. so how do branding and marketing work together?
We like to use the analogy of dating so imagine you’re someone who wants to find that special someone so in order to do that you’re gonna really wants to know yourself. first you’ll want to know what makes you unique, what are your beliefs, what are your values, what’s important to you, what are your likes and dislikes, and you’ll want to work on yourself, maybe you take out a gym membership, maybe you take some dance lessons, maybe you get your hair done or choose a wardrobe of clothes that really reflects who you are so all of that self-awareness that self-work that’s branding then what you would want to do next is to really put yourself out there. So you know maybe you’ve set up an online dating profile maybe you go to a singles event maybe you have friends and family who set you up on a blind date that’s marketing.
So you can see if you didn’t take the proper time to really become the best version of yourself then you’re not really putting your best foot out there into the dating world and likewise. If you did all of this work on yourself but you just stayed home then no one would know that you exist. So both are really important and if you can do both well then you really set yourself up for success. Hope that this was helpful for you we would love to hear from you. so if you have any questions or comments we encourage you to post them in the comment section below. We wish you all the best as you create build and share what you’re passionate about you